There is a reason that advertising people drive Porsches
Most CEOs would agree that at least 50% of their advertising budget is wasted, they only wish they knew what 50%.
It's very easy to spend money advertising.
I've run the odd advertising budget over the years. One thing that's usually seemed a sensible thing to do is to start the process with a clear brief of what you want to achieve.
Then you can work out whether handing money over to a newspaper, radio station, TV campaign or whatever is the right way to achieve what you want.
It's very, very easy to spend money advertising badly. I'll be happy to put some time in on reviewing a brief if anyone's keen enough to put one together.