I'm a novice in this stuff.  Please feel free to write in and set me straight if you have better or more complete information.

We are running at about 1.5million page impressions per month.   I'm told that News Limited's online commentary/opinion site, The Punch, has between 1.2 to 1.5M per month.   I'm chuffed that we are doing so well with such little resource.

On a business day, we regularly bring in about 70,000 page impressions.   Here are the ciculation numbers for Australia's major daily newspapers.

It's not an apples/apples comparison, but you get some idea of the significance of our numbers.  Many of the smaller newspapers, like the Sunshine Coast Daily, generate pretty hefty advertising revenues.  It's a revenue stream for this site that I'm developing.   Yes, we will have ads! 

Now to SPAM.

I've published 40,235 comments and have rejected 2,464,056 comments.

A computer algorithm detects and eliminates most of the spam comments.   I was unaware though that there's a global industry of people whose job it is to write comments to blogs like mine, linking to fake Rolex watch site, penis enlargers, fake ugg boots and the like.   Some days we get hundreds.   I thought you might like to see what some of them look like, here are a few that I've just deleted.

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