Simple marketing messages work! Great offer - free everything. Easy call to action - just get here by boat. Immigration client acquisition report 25MAR2013
Monday, 25 March 2013
You cannot improve on the marketing classics. Simple, uncomplicated offers - free medical, free dental, free housing, free welfare, free education - big emphasis on the free, free, free no return obligation nature of the offer.
Now the marketing genius - combine a spectactular offer with a simple, doable Call To Action. What do I have to do to respond to this offer? Easy - just get here by boat.
Lots of free stuff is on offer now to tempt new clients to our program - and all you have to do to qualify is get here by boat. What's keeping you!
Here's the serious guy from central casting Jason Clare and the team from boarder protection command with the news on another batch of clients who've answered the call!
UNCLASSIFIED
THE HON. JASON CLARE MP
CABINET SECRETARY
MINISTER FOR HOME AFFAIRS
MINISTER FOR JUSTICE
MEDIA RELEASE
25 March 2013
Border Protection Command assists vessel
HMAS Ballarat, operating under the coordination of the Australian Maritime Safety Authority’s Rescue Coordination Centre (RCC Australia) rendered assistance to a suspected irregular entry vessel north of Christmas Island on Saturday.
Initial indications suggest there were 128 people on board the vessel.
The vessel was located by a Customs and Border Protection Dash 8 surveillance aircraft, operating under the coordination of RCC Australia.
Border Protection Command has transferred the passengers to Christmas Island, where they will undergo initial security, health and identity checks and their reasons for travel will be established.
People arriving by boat without a visa after 13 August 2012 run the risk of transfer to a regional processing country.