There is no escape when Fairfax/ABC multi-platform synergistic news teams target the issues that matter
Thursday, 31 October 2013
Exhibit One - the corporate plan
Exhibit Two - 2UE's breakfast show sets the news agenda with stories that matter
The team pursues the story that matters with multi-platform presentations that push way past the boundaries of good taste that stop lesser "news" teams in their tracks.
The ghost hunters are here.... will they find the spirit of Stan Zemanek haunting the 2UE studios? pic.twitter.com/g8BgNYsbtx— Alice Workman (@workmanalice) October 30, 2013
You'll find a whole morning filled with stuff almost as great as 2UE's search for Stan's ghost on producer Alice's twitter feed https://twitter.com/workmanalice.
Then follow the 2UE agenda-setting as the strategy is taken up by the team on day shift at ABC News. No carved pumpkin is safe from being outed by the investigators at work. Corrupt, lying, thieving politicians are, safe that is. But Halloween stuff? Full court press, no stone unturned.
Exhibit Three - ABC News teams deploy after those with something to hide.
We want to know what you think of #Halloween. Do you trick or treat? If you've dressed up, we'd love to see your pics.— ABC News (@abcnews) October 31, 2013
And it's egg on the faces of the arm-chair experts who said the Fairfax/ABC strategy would never deliver the news that Sydney needs.
Just ask the ghost of Stan Zemanek. 2UE did.