On Sundays, MichaelSmithNews usually delivers about 35,000 pageviews to our readers.
That figure might double when there's a development in The AWU Scandal. Yesterday, as the Royal Commission into union corruption was announced, I'd have expected to see at least 70,000 pageviews.
But only 6,000 pageviews made their way to our readers. Nothing changed on my website. You did nothing differently in what you typed in. It was a 3rd party, Google Inc, that blocked our readers from connecting with this site - and judging on the email complaints, there were a lot of users that Google interfered with. But Google didn't just block our readers, it substituted a scary, very effective, very defamatory and completely false message about me and our site instead of what I'd posted and what you asked to see.
Google's dominance and market power online is mind-boggling. If you use the Chrome browser, Google is there behind it. Google dominates online search, maps, it's very strong in images, it owns YouTube the video platform and Google+ is aimed squarely at the 1 billion+ users on Facebook. Google's analytics and webmaster platforms dominate the online world in matching customers with sellers who play the Google SEO (search engine optimisation) game - and Telstra has just announced a deal with Google to bring Google's search and content capabilities to the Australian television market.
But it's in pure advertising that Google's global dominance is breathtaking. Google is reputed to bank about 44% of all global online advertising dollars spent. Here is a link to Google's latest quarterly financial reports - some highlights:
Revenues and other information - On a consolidated basis, Google Inc. revenues for the quarter ended December 31, 2013 were $16.86 billion, an increase of 17% compared to the fourth quarter of 2012.
Google Segment Revenues - Google segment revenues were $15.72 billion, or 93% of consolidated revenues, in the fourth quarter of 2013, representing a 22% increase over fourth quarter 2012 Google segment revenues of $12.91 billion.
- Google Sites Revenues - Google-owned sites generated segment revenues of $10.55 billion, or 67% of total Google segment revenues, in the fourth quarter of 2013. This represents a 22% increase over fourth quarter 2012 Google sites segment revenues of $8.64 billion.
- Google Network Revenues - Google's partner sites generated segment revenues of $3.52 billion, or 23% of total Google segment revenues, in the fourth quarter of 2013. This represents a 3% increase over fourth quarter 2012 Google network segment revenues of $3.44 billion.
- Other Google Revenues - Other revenues from the Google segment were $1.65 billion, or 10% of total Google segment revenues, in the fourth quarter of 2013. This represents a 99% increase over fourth quarter 2012 other Google segment revenues of $829 million.
If it travels online, chances are Google is clipping the ticket. Because Google has such power over online activity and because of the potential for that power to be abused, I'd expect Google to operate as a model corporate citizen. I'd have thought the greatest risk to the company's growth trajectory is regulatory oversight and anti-trust actions with forced demergers and sell-offs of business units as a result of coming to the attention of regulators.
Well based on my one experience with the company - it's bound to attract precisely that sort of scrutiny and it deserves it.
About 6AM Sunday morning, Google moved to prevent users of the Chrome browser from connecting with www.michaelsmithnews.com. It listed our website as an "Attack Page" saying, "attack pages try to instal programs that steal private information or use your computer to attack others".
Google did not contact me. The first I heard was from our readers. Other web security services, taking their lead from Google, also black-listed the site.
As the day wore on, the notification put out by Google got scarier. It featured a graphic of a masked bandit with a sack full of stolen data.

The headline was
Danger! Malware Ahead!
Google Chrome has blocked access to this page michaelsmithnews.com
Content from michaelsmithnews.typepad.com, a known malware distributor, has been inserted into this webpage. Visiting this page is very likely to infect your computer with malware.
Malware is malicious software that causes identity theft, financial loss and permanent file deletion.
I was in a state of shock. Almost 2 years of work in this website, assiduous fact-checking and opening up every assertion to scrutiny and critique - and one Sunday morning I discovered that Google had grounds to block our site. Worse still, it referred to me by name and my website as a "known malware distributor".
But even on Sunday morning it didn't quite ring true. The front message with the masked bandit graphic was scary, but click on the "advanced" tab and you'd find our site was listed as "suspicious", based on one suspicious activity over the past 90 days. Not confirmed as a malware distributor, rather the website was suspected of involvement in one suspicious activity.
The details page included this data;
Has this site acted as an intermediary resulting in further distribution of malware?
Over the past 90 days, michaelsmithnews.typepad.com did not appear to function as an intermediary for the infection of any sites.
Has this site hosted malware?
No, this site has not hosted malicious software over the past 90 days
As the day wore on I engaged a number of people to help get to the bottom of the troubles. There was no alternative to installing Google's analytics program and Google's webmaster software into my website.
Only after I'd included some Google computer code in my website to allow Google to see what was going on - in my property - did Google send me a file that included the "suspicious" pieces of software on my website.
I've had two sources of advertising on this website - Google Ads and Mad Ads, or www.madadsmedia.com
The Google spreadsheet listed only one line of computer code as the reason it blocked us. Its competitor MadAds.
And in order for me to have the Google "machine" review its arbitrary decision to black-list our site, I had to show Google what I'd done to remedy the "problem". That meant addressing the "issue" put forward by Google, or getting rid of MadAds.
So, out went Google's competitor MadAds and out went Google's own ad software from the site as well. By late last night we had complied with everything Google had asked for - and I progressed with the request for a review. Our website was then operating as a stock-standard typepad blog - like millions of others hosted by typepad around the world.
By early this morning we had passed the test and Google sent me this message:
We haven't detected any security issues on your site. If you need more information on security issues related to your site, please review our resources for hacked sites.
End of problem? No way. As at 4PM today Google is still sending this screen message to users of the Google Chrome browser who type in www.michaelsmithnews.com

I am not a malware distributor, let alone a "known malware distributor". Google's own systems tell it that, yet it continues to carelessly publish this horribly damaging and false statement about me and this site. Google has published that message to tens of thousands of page viewers now and it continues to publish it.
Google is restraining my ability to trade with you. It holds the cards and it's played them in an unconscionable way, no correspondence, no warning, no opportunity to correct what it viewed as a problem. Just the word of one company and bang - your shop is shut down. And it will stay that way until you install that company's products and services, install their computer code into your property and adopt their preferences for your own website.
Google's claims about my website are false. They are misleading and deceptive and they certainly fall within the coverage of the Trade Practices legislation in Australia. Google needs to watch itself with 3rd line forcing too - where you can have online ads as long as they're Google, and the diagnostics is Google and the webmaster package is Google. And Google can block you if you have other ads that it doesn't like, and then to get unblocked the only way is with Google diagnostic software.
Got the idea? Think Coles and Woollies have a case to answer?
There comes a time when an innovative company with a great can-do and customer-centric culture loses the things that made it great. When it starts to do what it likes because it can. Too much money, margins too high, cash flow that seems endless. The warning bells should be ringing loudly at Google, it's showing all the pride and arrogance that precede a major fall.
Google's management in Australia should be right on the front foot on this issue, adopting the model corporate citizen rule. The consequences of its actions are very serious and the company should treat the issues accordingly. An apology would be a nice start.