Fairfax reflecting Greg Hywood's vision - lean, agile and fukt
Saturday, 26 April 2014
The Australian Financial Review was once taken seriously.
This is the Australian Financial Review's front page, as printed, for the Anzac Day bumper long weekend edition.
It's making headlines around the world. Referring to Tony Abbott's purchase of the Joint Strike Fighter, the front page says, "Arms Build Up, Buys Planes, World is Fukt".
Here's how BuzzFeed, a news website in the US saw it:
The AFR was lecturing in punctuation too.
But it's all going to plan according to the cost reducing CEO Greg Hywood.
He's the man who's leading the cost reductions and Fairfax of the Future push.
He spoke fondly of being the "leader in change" in his speech to shareholders recently.