Anyone surprised? Here's The Australian's Graham Lloyd writing in the paper today:
Greenpeace accused of substitute reef ruse
Environment group Greenpeace has been accused of running a deceptive campaign by using images of a typhoon-ravaged coral reef in The Philippines as part of its global bid to have the Great Barrier Reef declared in danger.
The federal government has labelled the campaign dishonest, reflecting rising tensions ahead of a UNESCO meeting next month to consider the future of the reef’s World Heritage status.
The offending Greenpeace campaign includes bus-side posters showing “before” images of a healthy reef and “after” pictures of a reef that has been badly damaged. The advertisement warns: “Don’t let them turn this into this, the Great Barrier Reef is changing, act now.”
However, the image of the damaged reef is not in Australia but at Apo Island’s marine sanctuary in The Philippines. The reef was severely damaged by Typhoon Sendong in 2011 and Typhoon Pablo in 2012. Researchers estimate coral damage at 99 per cent.
Ironically, the sanctuary has been used elsewhere by Greenpeace as an example of how coral reefs are capable of recovery.
Here's Mumbrella announcing the Greenpeace campaign a couple of days ago with the offending bulltish artwork - anyone who has dived on the Great Barrier Reef as well as places where coral has been destroyed (like the Gili Islands near Lombok) will know the difference!
Greenpeace has launched a new global advertising push with a stark warning over the future survival of the Great Barrier Reef.
The organisation’s ad shows a thriving and colourful reef next to a dead coral wasteland, with the words ‘Don’t let them turn this….into this’.
The ads will appear in buses and trams in Sydney, Melbourne and Brisbane from next week and will run until the end of June.
The creative was produced in-house using stills from nature cinematographer and photographer Daniel Stoupin.
A Greenpeace spokesman said the campaign aims to demonstrate what will happen to one of the world’s most unique natural environments if a mine being proposed for construction on the north Queensland coast gets the go ahead.
Greenpeace argues it will further devastate the Reef.
A different version of the advertising will be launched internationally.