Tony Abbott and Julia Gillard each gave free advice to the media. Each was talking about the same thing.
Mr Abbott's message was considered, detailed and plain-speaking - he made very clear what he meant.
Ms Gilard played hers for laughs using a scatological reference that could have meant anything and thus meant nothing.
So whose contribution to this important discussion about the role of the media was taken seriously and reported positively?
Stu of NT wrote a note accompanying this video, it's about Tony, it's short and sweet and spot on.
The poor bastard never stood a chance.