Slater and Gordon genii burn $1BN value in 6 month loss
Plan for today

Government advertising back without the innovation

Is it just me or has there been a blissful absence of "how good are we" government ads for the past few years?

Remember the days of the carbon tax and mining tax - memorialised at 2UE here?

Thanks to Chairman Mal, they're back.   $17.5M to Harold Mitchell to tell us how innovative Malcolm is.   A website and commercials to tell girls they look better if they exercise.   And now from The Rudd copybook, Building the Advertising Revolution.


Hard to score this one highly on the de-Bono innovation scale - the website even includes "campaign material" just in case you get sick of the ads on telly, radio and in the press.   In these languages:

Translated radio

Translated print

Where are those roads being built again?


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