This is the small but perfectly formed Kate Jones, Minister for Innovation in the Queensland Labor Government.
Ministers for Innovation have to do stuff to prove they're innovating.
That means spending money on stuff more conventional investors won't touch.
In Kate's case it's big money. This month alone Kate has given away $8.3M in taxpayer grants to innovators.
Kate's program is much like Malcolm and Wyatt Roy's. Big website, big name and big money for some crazy ideas.
Yesterday the Ignite Idea Fund lit a match to $100,000 worth of real taxpayer money with this bottler of a government funded innovation.
Jenny Craig for dogs.