Notch up another one for Adam Lang - Macquarie Sports Radio gets the axe - 2UE 954 likely to go Chinese
Macquarie Sports Radio will be axed on Friday with bosses expected to announce they are pulling the plug on the struggling radio station.
Insiders have told The Daily Telegraph that the station, which broadcasts in Sydney on 954AM, Melbourne’s 1278AM and Brisbane’s 882AM, will close down on Friday.
Struggling ratings have plagued the station, ever since it came into existence in April last year.
The station, owned by Nine, had tried everything to improve ratings, broadcasting a range of sports including international cricket, AFL and rugby league, but it failed to raise the numbers.
The station also had a string of high-profile hosts including weekend duo Roy Slaven and H.G Nelson and breakfast hosts Mark Riddell, Mark Levy and Jimmy Bartel.
Embarrassingly, Macquarie Sports Radio announced on Monday AFL hall of fame legend Kevin Bartlett was joining the station. He was meant to make his on Saturday live from Flemington to kick off Derby Day and the Melbourne Cup Carnival.
Instead, the station will go off air a day earlier.
There has been no announcement from management about whether it will relaunch the station.
Employees soon to be out of work have told friends and colleagues they are on the lookout for new jobs.
Some staff only learnt of the station’s axing after reading it on the Telegraph website and had yet to be briefed by station management.
Staff were emailed on Monday asking them to a meeting to discuss significant changes to the radio station.
It is unclear what plans the Nine management has for the station now.
Macquarie Sports in Sydney used to be the old talkback station 2UE, which switched to a lifestyle channel from 2016-18.
In April last year, the station underwent another revamp and was relaunched as a sports network, covering the Gold Coast Commonwealth Games.
But that move has failed to resonate with listeners.
I'm reliably informed that the once great 954 2UE will end up broadcasting in Chinese for new Chinese owners.
What an absolute tragedy.