Bloomberg campaign paying social media influencers to make The Candidate look cool
Saturday, 08 February 2020
The Bloomberg campaign has reportedly begun paying social media influencers to advertise the former NYC mayor’s presidential campaign to their followers using a “branded content marketplace” called Tribe.
New: Mike Bloomberg Is Paying ‘Influencers’ to Make Him Seem Cool
@scottbix scoops https://t.co/Yu83Ee6E0v
— Yashar Ali ???? (@yashar) February 7, 2020
The campaign is paying $150 to “micro-influencers” — someone who has from 1,000 to 100,000 followers, to create content — according a Daily Beast report published Friday. Bloomberg’s team reportedly wants the accounts to describe “why Mike Bloomberg is the electable candidate who can rise above the fray, work across the aisle so ALL Americans feel heard & respected.”
“Are you sick of the chaos & infighting overshadowing the issues that matter most to us?” the campaign asks potential influencers. “Please express your thoughts verbally or for still image posts please overlay text about why you support Mike.”
ENDS
I presume the invoices are already typed up.