From The Australian today:
The Australia logo attacked for looking like the coronavirus has been quietly dropped and is being “redesigned” by the Morrison government.
After taxpayers forked out $10m for a design project overseen by a prestigious board of Australians, including mining magnate Andrew Forrest, Atlassian tech entrepreneur Mike Cannon-Brookes and Qantas CEO Alan Joyce, The Australian can reveal it is being “reworked” although it will continue to use the Golden Wattle theme.
The Nation Brand Advisory Council, established by former prime minister Malcolm Turnbull, made the decision to rethink the national brand after a 2017 foreign policy white paper recommended greater “consistency” for Australian businesses presenting themselves on the international stage.
Part of our report on Turnbull's legacy.
Not happy unless he's buggering up something that was working perfectly.
Firstly, here's the current state of play with our beautiful Australian Made logo.
The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It's Australia's most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as 'genuinely Australian'.
Now, the result of Errol-Turnbull's now dumped efforts.
Turnbull's vision was for an entire rebranding of everything connected with government - website, trade, tourism, domestic matters etc.
You can read the corporate gobbledygook in support of a $10M invoice here
Last word to the wonderful Paul Zanetti - come back mate, we miss you!