Race Only:

• The race didn’t quite stop the nation yesterday only averaging 1.7 million nationally, 1.2 million metro

• The lowest ever Melbourne Cup audience, nationally and in metro markets

• Audience was down 9% nationally on last year's result (the previous record low)

• Metro markets down 14% YOY
• Melbourne had the biggest decline of any market, down 26%

• The three years of Ten’s Melbourne Cup coverage are the lowest three ever

• Audience is down 34% nationally vs Seven’s final year in 2021

• Metro markets down 36%

• Melbourne audience has halved, down 49%

Full Day:

• Ten’s full day of coverage averaged 523,000 nationally, 381,000 metro

• The lowest full day coverage ever, beating last year’s record low

• Audience was back 3% nationally YOY

• Metro markets back 8%
• Melbourne back 22%

• Full day audience has halved since 2018, back 49% nationally

• Metro markets back 50%
• Melbourne back 59%