Advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy.
https://blog.twitter.com/en_us/topics/company/2022/accelerating-our-climate-commitments-on-earth-day
Advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy.
https://blog.twitter.com/en_us/topics/company/2022/accelerating-our-climate-commitments-on-earth-day
This month, the Intergovernmental Panel on Climate Change published a new and alarming report, underscoring the urgency of the climate crisis – “immediate and deep emissions reductions,” they wrote, are necessary to turn the tide on global warming.
Now more than ever, meaningful climate action, from all of us, is critical. Today – on #EarthDay2022 – we’re sharing more about our work to serve the climate conversations happening across Twitter, plus the latest on our own sustainability commitments.
Climate-forward approach to ads
People around the world use Twitter to connect with others passionate about protecting our planet. Last year, we introduced a dedicated Topic to help people find personalized conversations about climate change. And, to support conversation around #COP26, we rolled out pre-bunks — hubs of credible, authoritative information across a range of key themes, like the science backing climate change, made available in the Explore tab, Search, and Trends.
To better serve these conversations, misleading advertisements on Twitter that contradict the scientific consensus on climate change are prohibited, in line with our inappropriate content policy. We believe that climate denialism shouldn’t be monetized on Twitter, and that misrepresentative ads shouldn’t detract from important conversations about the climate crisis. This approach is informed by authoritative sources, like the Intergovernmental Panel on Climate ChangeAssessment Reports.