Ratings flop: ABC’s “as big as the Olympics” #WorldPride2023 event tanks.
Saturday, 25 February 2023
The Herald and The ABC have been kidding themselves for the last year, claiming the LGBTetc World Pride event would be "one of the city’s biggest events since the 2000 Olympics".
It won’t shock you to know, it’s far from reality.
Turns out the big budget ABC opening night broadcast of Pride on TV was less popular than the weekly gardening show, a repeat programme on dogs, and the nightly game shows.
The Opening Ceremony and Concert on the ABC came in 15th for the evening with a staggering low audience of 214,000 viewers across Australia.
“A flop” is the phrase they use in the business.
The amount of taxpayer dollars being blown on this would make your eyes water. Many many millions.
Why do these people bullshit so much about the gravity of these events when they are, and always have been, fringe events at best?